With many companies embracing the power of social media and social media influencers to boost recognition for their brand and their products, it becomes increasingly important for businesses to learn more about the influencers their competitors are working with.

Similarweb provides insights into the importance of social media as a traffic source as well as drilling down to the individual platforms generating traffic Philippines Photo Editor to a site and even the specific pieces of content that worked. This is an invaluable tool in identifying the specific influencers working with your competitors, learning more about the kind of impact such relationships can have and helping to identify influencers as potential partners for your business.

This post will look specifically at YouTube influencers and how to identify them as potential contributors to your traffic acquisition and brand-building strategies.

Looking for YouTube Influencers – Glossier

Glossier.com began life in 2013 as a beauty blog called Into the Gloss, but it has evolved into a huge retail line of make-up and beauty products with the company recently valued at $1.2B. Looking at the range of traffic sources to the site in the US, it’s clear that social media plays a major part in their marketing strategy, responsible for 7.3% of desktop traffic in the US ahead of referrals paid search and email.

We can drill down further and look at the breakdown of social media platforms that make up that 7.3% of desktop traffic. YouTube is responsible for almost half of all the social media traffic to

Who Are the YouTube Influencers Sending Traffic to glossier.com?

You can now isolate social media sources of traffic to glossier.com to look only at traffic to the site coming from YouTube ordered by the volume of traffic each link produced. This will pinpoint the specific videos containing the links that brought visitors.